Due to the continuous number of updates, it may be difficult to predict rankings in the future which will be more important in 2022. However, what we do know is that Google will continue its fight against low-quality content, spammy backlinks, and high bounce rates, and based on the factors which have been found to be working well in the current year, here is a list of some of the ranking factors that might make a difference in 2022.
- Artificial Intelligence
Artificial Intelligence has been used for voice recognition, facial recognition, and natural language processing. Google has been a leader in Artificial Intelligence for the past five years. This year, Google is trying to bring AI into more topics of their search. In 2022, Google will make use of Artificial Intelligence to rank websites by content quality and relevancy rather than keywords and links. This will shift the focus from keyword stuffing to content quality and relevance. This change also means that content creators will have to think about long-term strategies in order to be seen by their audience. Artificial intelligence enables machine learning and many other advanced technologies that help determine rankings so that marketers can stay ahead of their competitors and clients.
2. Mobile-Friendliness
Mobile-Friendliness is the factor that Google is focusing on more and more in a bid to improve user experience. In order for your website to be ranked well for a particular keyword, it needs to meet two requirements – it needs to have high search volume and high relevance. Mobile-friendliness will help boost your ranking because people are more likely to go through search results on their mobile devices than they are on desktop computers. If not mobile-friendly, your website will get penalized by Google in the long run due to poor user experience. Thereby decreasing your traffic and increasing the cost of business.
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- The E-A-T Concept
The EAT principle is a simple idea that has helped many businesses improve their rankings in order to stay ahead of the competition. It is an acronym for “Expertise, Authority, Trustworthiness”. Experts claim that the most important ranking factor is authority. This can be achieved by having authoritative content on your website rather than generic articles that come from a lot of different sources.
If your site has a credible editor or author with expertise in their field then it will increase the credibility of the website and have more trust from users. Being authoritative also allows you to stand out from the crowd of websites. It is also important that your content is being read and seen by a wide variety of different audiences so that you can drive conversation, increase brand awareness, and generate long-term business.
- User Intent
In 2022, user intent will be one of the major ranking factors used by Google. The system will provide better answers to how people want to interact with websites instead of just how they want to find information. Changing the way people view your website is one of the most important aspects to consider when building a content strategy based on user intent. In order to increase the chances of your site showing up in the top search results, you should focus on building a strong user intent with all aspects of your website, including content and design.
One of the main ranking factors in Google is links from other websites. If a website has a lot of links from reputable sources, it is more likely to rank on Google. Quality over quantity is important to make sure that your website gets enough traffic and visibility where you want it. In 2022, a lot of website owners will be faced with fierce competition for the top Google rankings. In order to make sure that your website stands out, you need high-quality backlinks from sources such as trusted directories or websites with a high PageRank (PR).
